SELL YOUR WAY TO SUCCESS ON SHOPIFY features the basic steps to setting up a Shopify store and successfully marketing and promoting your products to increase your sales. The book covers these basic steps to selling:
– Developing Your Store Idea
– Getting Started on Shopify
– Selling Your Own Products
– Finding Other Products to Sell
– Choosing a Theme
– Finding Photographs of Your Products
– Organizing Your Products into Collections
– Getting Payments and Shipping
– Adding Appropriate Apps
– Creating Coupon and Discount Codes
– Setting Up Sales Channels and Advertising Your Store
– Planning Your Strategy
The book includes over 250 full-color screen shots from Shopify stores and apps to guide you through the process. . It draws on the author’s experience in creating and promoting her own Shopify store.
Tabela de Conteúdo
INTRODUCTION
CHAPTER 1: WHY HAVE A STORE ON SHOPIFY
How You Can Sell Everywhere — Both Online and In-Person
CHAPTER 2: DEVELOPING YOUR STORE IDEA
Deciding What to Sell
Choosing a Store Name
Choosing a Domain Name
Selecting an Email
PART I: SETTING UP YOUR SHOPIFY ACCOUNT
CHAPTER 3: GETTING STARTED ON SHOPIFY
CHAPTER 4: SELLING YOUR OWN PRODUCTS
CHAPTER 5: FIND OTHER PRODUCTS TO SELL
Getting the Oberlo App
Pricing Your Products
Selecting Products from Suppliers
CHAPTER 6: CHOOSING A THEME
Selecting a Shopify Theme
Customizing Your Theme
CHAPTER 7: ORGANIZING YOUR PRODUCTS INTO COLLECTIONS
The Basics of Adding Products to a Collection
A Step-by-Step Guide to Creating Your Collections
CHAPTER 8: GETTING PAYMENTS
CHAPTER 9: SHIPPING
CHAPTER 10: ORDER FULFILLMENT
CHAPTER 11: ADDING APPROPRIATE APPS
Findit Quick Shopping Network
Varinode Ads
Adding Other Apps
CHAPTER 12: CREATING COUPON CODES
Some Popular Coupon Sites
Finding Coupon Creators
CHAPTER 13: SETTING UP SALES CHANNELS AND ADVERTISING YOUR STORE
Sobre o autor
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published 50 books with major publishers and has worked with dozens of clients on memoirs, self-help, business books, and film scripts. Writing samples are at www.changemakerspublishingandwriting.com.She is the founder of Changemakers Publishing, featuring books on work, business, psychology, social trends, and self-help. The company has published over 150 print, e-books, and audiobooks. She has licensed several dozen books for foreign sales, including the UK, Russia, Korea, Spain, and Japan.
She has received national media exposure for her books, including appearances on Good Morning America, Oprah, and CNN.
She is also the writer and executive producer of 10 films in distribution, release, or production. Her most recent films that have been released include Driver, The New Age of Aging, and Infidelity.
Scott is active in a number of community and business groups, including the Lafayette, Pleasant Hill, and Walnut Creek Chambers of Commerce. She is a graduate of the prestigious Leadership Contra Costa program. She does workshops and seminars on the topics of her books.
She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She has received five MAs at Cal State University, East Bay, most recently in Communication.
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