Peter Goos & Bradley Jones 
Optimal Design of Experiments 
A Case Study Approach

‘This is an engaging and informative book on the modern practice
of experimental design. The authors’ writing style is entertaining,
the consulting dialogs are extremely enjoyable, and the technical
material is presented brilliantly but not overwhelmingly. The book
is a joy to read. Everyone who practices or teaches DOE should read
this book.’ – Douglas C. Montgomery, Regents
Professor, Department of Industrial Engineering, Arizona State
University

‘It’s been said: ‘Design for the experiment, don’t experiment
for the design.’ This book ably demonstrates this notion by showing
how tailor-made, optimal designs can be effectively employed to
meet a client’s actual needs. It should be required reading for
anyone interested in using the design of experiments in industrial
settings.’

–Christopher J. Nachtsheim, Frank A Donaldson
Chair in Operations Management, Carlson School of Management,
University of Minnesota

This book demonstrates the utility of the computer-aided optimal
design approach using real industrial examples. These examples
address questions such as the following:

* How can I do screening inexpensively if I have dozens of
factors to investigate?

* What can I do if I have day-to-day variability and I can only
perform 3 runs a day?

* How can I do RSM cost effectively if I have categorical
factors?

* How can I design and analyze experiments when there is a factor
that can only be changed a few times over the study?

* How can I include both ingredients in a mixture and processing
factors in the same study?

* How can I design an experiment if there are many factor
combinations that are impossible to run?

* How can I make sure that a time trend due to warming up of
equipment does not affect the conclusions from a study?

* How can I take into account batch information in when designing
experiments involving multiple batches?

* How can I add runs to a botched experiment to resolve
ambiguities?

While answering these questions the book also shows how to
evaluate and compare designs. This allows researchers to make
sensible trade-offs between the cost of experimentation and the
amount of information they obtain.

Sobre o autor

Peter Goos, Department of Mathematics, Statistics and
Actuarial Sciences of the Faculty of Applied Economics of the
University of Antwerp. His main research topic is the optimal
design of experiments. He has published a book as well as several
methodological articles on the design and analysis of blocked and
split-plot experiments. Other interests of his in this area include
discrete choice experiments, model-robust designs, experimental
design for non-linear models and for multiresponse data, and
Taguchi experiments. He is also a member of the editorial review
board of the Journal of Quality Technology.

Bradley Jones, Senior Manager, Statistical Research and
Development in the JMP division of SAS, where he leads the
development of design of experiments (DOE) capabilities in JMP
software. Dr. Jones is widely published on DOE in research journals
and the trade press. His current interest areas are design of
experiments, PLS, computer aided statistical pedagogy, and
graphical user interface design.