Peter Lucas & Joe Ballay 
Trillions 
Thriving in the Emerging Information Ecology

We are facing a future of unbounded complexity. Whether
that complexity is harnessed to build a world that is safe,
pleasant, humane and profitable, or whether it causes us to careen
off a cliff into an abyss of mind-numbing junk is an open question.
The challenges and opportunities–technical, business, and
human–that this technological sea change will bring are without
precedent. Entire industries will be born and others will be laid
to ruin as our society navigates this journey.

There are already many more computing devices in the world than
there are people. In a few more years, their number will
climb into the trillions. We put microprocessors into nearly every
significant thing that we manufacture, and the cost of routine
computing and storage is rapidly becoming negligible. We have
literally permeated our world with computation. But more
significant than mere numbers is the fact we are quickly figuring
out how to make those processors communicate with each other, and
with us. We are about to be faced, not with a trillion isolated
devices, but with a trillion-node network: a network whose
scale and complexity will dwarf that of today’s Internet.
And, unlike the Internet, this will be a network not of computation
that we use, but of computation that we live
in.

Written by the leaders of one of America’s leading
pervasive computing design firms, this book gives a no-holds-barred
insiders’ account of both the promise and the risks of the
age of Trillions. It is also a cautionary tale of the
head-in-the-sand attitude with which many of today’s
thought-leaders are at present approaching these issues.
Trillions is a field guide to the future–designed to help
businesses and their customers prepare to prosper, in the
information.

Tabela de Conteúdo

Preface xi

Acknowledgments xvii

Chapter 1 The Future, So Far 01

Trillions Is a Done Deal 02

Connectivity Will Be the Seed of Change 05

Computing Turned Inside Out 07

The Power of Digital Literacy 11

Chapter 2 The Next Mountain 15

Fungible Devices 16

Liquid Information 25

Cyberspace for Real 30

Interlude Yesterday, Today, Tomorrow: Platforms and User
Interfaces 39

Yesterday 40

Today 41

Tomorrow 44

Chapter 3 The Tyranny of the Orthodoxy 51

Information Interruptus 52

The King and the Mathematician 60

Links to Nowhere 63

The Wrong Cloud 65

The Dream of One Big Computer 67

The Grand Repository in the Sky 68

FUD and the Birth of the Impostor Cloud 69

The Children’s Crusade 71

The Peer-to-Peer Bogey 80

Chapter 4 How Nature Does It 83

The Internet of Plants 84

Nature Has Been There Before 85

The Qualities of Beautiful Complexity 93

At the Intersection of People and Information 102

Chapter 5 How Design Does It 105

Birth of Industrial Design 107

Novelty, Beauty, Ritual, and Comfort 113

Hearing History Rhyme 114

Instability as the Status Quo 117

Post-Industrial Design 119

Interlude Yesterday, Today, Tomorrow: Data Storage 133

Yesterday 133

Today 136

Tomorrow 136

Chapter 6 Design Science on Trillions Mountain 139

Beyond Design Thinking to Design Science 140

Make the Right Thing 143

Chapter 7 Architecture with a Capital ‘A’
167

Architecture as Organic Principles 169

Architecture as Model 170

Architecture as ‘Style’ 171

Information Architecture 173

Architecture and Design Science 178

Chapter 8 Life in an Information Ecology 181

Components 183

Challenges in the Information Ecology 188

Chapter 9 Aspects of Tomorrow 205

Beyond the Internet 206

Simplification 208

Devices 210

The Information Commons 212

The World Wide Dataflow 213

Publishing 216

Safety, Security, and Privacy 218

Epilogue Thriving in the Spacious Foothills 221

Seize the Low Ground 224

Microtransactions and the Rise of T-Commerce 225

Strange Bedfellows 226

Big Data and Information Visualization 226

The Trillions Bubble 227

Notes 231

About the Authors 245

Index 247

Sobre o autor

PETER LUCAS is founding principal at MAYA Design, which
he cofounded in 1989. He is also adjunct associate professor of
Human Computer Interaction at Carnegie Mellon University. He holds
a Ph D from Cornell University, where he studied educational and
cognitive psychology and psycholinguistics. He served on the
Committee on Networked Systems of Embedded Computers of the
National Research Council.

JOE BALLAY is former head of the School of Design at
Carnegie Mellon University and a founding principal of MAYA Design.
An interdisciplinarian, he holds an MFA in design from Carnegie
Mellon University, a BFA in industrial design from the University
of Illinois, and a BS in industrial management from Carnegie
Institute of Technology. He has taught design at universities
throughout the world.

MICKEY Mc MANUS is president and CEO of MAYA Design. He
holds a BFA in industrial design from the University of Illinois,
with extended studies in communication design and mathematics. His
work has been published in Bloomberg Businessweek, Fortune, Fast
Company, the Wall Street Journal, and Harvard
Business Review. He is a frequent speaker on the topic of
design, pervasive computing, and business innovation.