Robert Ashton 
How to be a Social Entrepreneur 
Make Money and Change the World

Don’t just make money…make a difference.

As a social entrepreneur, you can build a business that changes
the world. But you will face some unique challenges. This book will
prepare you for them.

Packed with advice, inspiration and real-life stories, it will
help you:

* Define what you want to do and why you want to do it

* Find the right kind of funding

* Build a brand that makes you unique

* Find a team as motivated and inspired as you are

* Measure the impact you’re having

How to be a Social Entrepreneur is the only social
enterprise start-up guide you’ll ever need.

‘This is the seminal book on social enterprise’

–Martin Murphy, Network 2012

‘An essential read for any aspiring or existing social
entrepreneur. Full of practical examples of real life social
enterprise scenarios and written in Robert’s usual uncomplicated
format’

–Marc Davies, Wales Co-operative Centre Limited,
walescoop.com

‘Social enterprises need social entrepreneurs. This book will
help you decide is you’ve got what it takes to be one’

–Peter Couchman, Chief Executive, Plunkett Foundation,
plunkett.co.uk

‘This very practical book will guide you as to what it takes to
be a social entrepreneur. Enjoy it and then do it!’

–Lord Andrew Mawson OBE, author of The Social
Entrepreneur: Making Communities Work,
amawsonpartnerships.com

‘I was genuinely impressed by how comprehensive it is!’

–Peter Holbrook, CEO, Social Enterprise Coalition,
socialenterprise.org.uk

‘A treasure trove filled with practical insight and knowledge
that will give you the edge to start, grow a sustainable and
successful social enterprise’

–Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement
Int.Ghana

‘I particularly enjoyed the section on sales, which is a
fundamental topic too often neglected’

–Andy Brady, ‘3rd Sector Futures’, Anglia Ruskin
University, anglia.ac.uk

Robert Ashton is a leading small business troubleshooter,
entertaining small business speaker and the bestselling author of
many business books including How to Start a Business for
Entrepreneurs, Instant Entrepreneur and The Entrepreneur’s
Book of Checklists.

Tabela de Conteúdo

Acknowledgements.

Introduction.

Part One – What.

1 The Essence of Social Entrepreneurship.

2 Social Enterprise – Past, Present and Future.

Part Two – Who.

3 You As a Social Entrepreneur.

4 What You Are Going to Change in the World.

5 Explore Your Entrepreneurial Style.

Part Three – How to Start.

6 Organisations and How to Start Them.

7 Preparing a Business Plan That Covers All the Angles.

8 What You Need to Know about Structure and Governance.

9 Finding the Funding.

Part Four – How to Grow.

10 Selling and the Social Enterprise.

11 The Customer Conundrum.

12 Managing Money.

13 Being Different, Looking Different.

Part Five – How to Share.

14 Effective Communication.

15 Building a Winning Team.

16 Building Your Community.

17 Keeping Perspective.

About the Author.

Other Books by Robert Ashton.

Index.

Sobre o autor

Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur’s Book of Checklists.