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Great design is something that makes you pause and think. That’s because there is a pure concept behind that design. Without a strong concept, design is merely an arrangement of elements within the parameters of a given format, resulting in design that is purely decorative. Void of the inspiration that makes design transcendent, the audience is left disengaged and intellectually/emotionally indifferent.
Stanley Hainsworth, a designer who is known for design built on strong concepts, takes readers on an unprecedented visual journey through the minds of today’s best design thinkers via interviews and project case studies, exploring and revealing the sources of the concepts behind the projects. This book is a visual and informational feast.
€44.99
Sobre o autor
Stanley Hainsworth is the principal and creative director of Tether, a multidisciplinary design firm in Seattle. He is the former VP creative director of Starbucks where he oversaw all creative aspects of the Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley is a national board member of AIGA and a featured speaker on creativity and design worldwide.
Língua Inglês ● Formato EPUB ● Páginas 256 ● ISBN 9781616738815 ● Tamanho do arquivo 35.3 MB ● Editora Rockport Publishers ● País US ● Publicado 2010 ● Carregável 24 meses ● Moeda EUR ● ID 5955930 ● Proteção contra cópia Adobe DRM
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