Stefano Calicchio 
Brand management in 4 steps 
How to manage your brand’s marketing to achieve great results

What is brand management and how does it work? How are skills developed in this area? What strategies can I follow to create, administer and win a personal or corporate brand?

In this guide you will find a simple, clear and comprehensive explanation of how to build and manage a brand and what are the essential strategies to know in the curriculum. The book takes the reader by the hand and accompanies him through four gradual steps, which highlight the key points of the material:

– what a brand is and how it works;
– how the brand can contribute to the growth in value of the product or service offered;
– what are the operational strategies to build and develop your brand;
– finally, how to leverage the brand to improve and grow the relationship with its customers.

The four steps listed above are the exact development of the topics in the guide. Learning brand management can become an accessible activity for anyone, but only if they know how to do it. Stop wasting time behind thousands of pages of theoretical manuals and discover what really matters with a simple, stimulating and immediate reading.