Ebook > Ciências sociais > Economia > Stefano Calicchio: Διαχείριση μάρκας σε 4 βήματα (ePUB)

Stefano Calicchio
Διαχείριση μάρκας σε 4 βήματα
Πώς να διαχειριστείτε το μάρκετινγκ της μάρκας σας για να επιτύχετε εξαιρετικά αποτελέσματα

Apoio

Capa do Stefano Calicchio: Διαχείριση μάρκας σε 4 βήματα (ePUB)

Τι είναι η διαχείριση μάρκας και πώς λειτουργεί;

Σε αυτόν τον οδηγό θα βρείτε μια απλή, σαφή και περιεκτική εξήγηση για το πώς να δημιουργήσετε και να διαχειριστείτε μια μάρκα και ποιες είναι οι βασικές στρατηγικές που πρέπει να γνωρίζετε στο πρόγραμμα σπουδών. Το βιβλίο παίρνει τον αναγνώστη από το χέρι και τον συνοδεύει μέσα από τέσσερα σταδιακά βήματα, τα οποία αναδεικνύουν τα βασικά σημεία της ύλης:

– τι είναι ένα εμπορικό σήμα και πώς λειτουργεί,

– πώς το εμπορικό σήμα μπορεί να συμβάλει στην αύξηση της αξίας του προϊόντος ή της υπηρεσίας που προσφέρεται,

– ποιες είναι οι επιχειρησιακές στρατηγικές για την οικοδόμηση και την ανάπτυξη του εμπορικού σήματος,

– τέλος, πώς να αξιοποιήσετε το εμπορικό σήμα για να βελτιώσετε και να αναπτύξετε τη σχέση με τους πελάτες σας.

€0.99

Língua Grego ● Formato EPUB ● ISBN 9791220285636 ● Tamanho do arquivo 1.3 MB ● Editora Psicologia Per Tutti ● Publicado 2021 ● Carregável 24 meses ● Moeda EUR ● ID 7796395 ● Proteção contra cópia sem

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