Ebook > Ciências sociais > Economia > Stefano Calicchio: Digitālais preses birojs (ePUB)

Stefano Calicchio
Digitālais preses birojs
Kā radīt interesi par medijiem 2.0 un pārvaldīt sabiedriskās attiecības, izmantojot tīmekļa potenciālu

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Capa do Stefano Calicchio: Digitālais preses birojs (ePUB)

Līdz ar interneta parādīšanos preses birojā un sabiedrisko attiecību jomā ir notikušas krasas pārmaiņas. Jauno plašsaziņas līdzekļu pārvaldība mūsdienās ir būtisks solis ikvienam, kurš vēlas veidot savu atpazīstamību tiešsaistē, iemācoties sazināties ar tīmekļa 2.0 tipiskajiem pakalpojumiem. Šajā rokasgrāmatā jūs atklāsiet darbības stratēģijas, lai pieņemtu jauno plašsaziņas līdzekļu izaicinājumu un izveidotu komunikācijas plānu, kas spētu maksimāli izmantot daudzās iespējas, kuras ir parādījušās pēdējos gados. Jo īpaši uzzināsiet, kā izmantot digitālā preses biroja piedāvātās konkurences priekšrocības, kā organizēt saziņu tiešsaistē, kā piemērot jaunos sabiedrisko attiecību noteikumus tīmeklī. Jūs arī uzzināsiet, kā izmantot jaunus darbības rīkus, piemēram, tiešsaistes preses relīzes, rakstu mārketingu, korporatīvos blogus, digitālās intervijas, tiešsaistes sponsorēšanu un preses komplektus. Tas ļaus jums iegūt svarīgāko informāciju, lai paplašinātu savu mērķauditoriju un labāk pārvaldītu korporatīvo komunikāciju. Vienkāršiem vārdiem sakot, pārtrauciet tērēt laiku neefektīvai lasīšanai vai konsultācijām un tagad gūstiet gadiem ilgu pieredzi lasīšanā, kas sniedz jums visu informāciju, kas jums nepieciešama, lai sasniegtu savus mērķus.

€0.99

Formato EPUB ● ISBN 9791220827423 ● Tamanho do arquivo 1.2 MB ● Editora Stefano Calicchio ● Publicado 2021 ● Carregável 24 meses ● Moeda EUR ● ID 7894220 ● Proteção contra cópia sem

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