Ebook > Ciências sociais > Economia > Stefano Calicchio: Digitalni tiskovni urad (ePUB)

Stefano Calicchio
Digitalni tiskovni urad
Kako ustvariti zanimanje za medije 2.0 in upravljati odnose z javnostmi s pomočjo potenciala spleta

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Capa do Stefano Calicchio: Digitalni tiskovni urad (ePUB)

Tiskovna pisarna in dejavnosti odnosov z javnostmi so se s pojavom interneta drastično spremenile. Upravljanje novih medijev danes predstavlja temeljni korak za vse, ki želijo graditi svojo prepoznavnost na spletu tako, da se naučijo komunicirati z značilnimi storitvami spleta 2.0. V tem priročniku boste odkrili operativne strategije, s katerimi boste sprejeli izziv novih medijev in vzpostavili komunikacijski načrt, ki bo lahko kar najbolje izkoristil številne priložnosti, ki so se pojavile v zadnjih letih. Odkrili boste zlasti, kako izkoristiti konkurenčno prednost, ki jo ponuja digitalni tiskovni urad, kako organizirati spletno komuniciranje in kako uporabljati nova pravila odnosov z javnostmi na spletu. Naučili se boste tudi, kako uporabljati nova operativna orodja, kot so spletna sporočila za javnost, trženje člankov, korporativni blogi, digitalni intervjuji, spletna sponzorstva in novinarski kompleti. Tako boste lahko pridobili ključne informacije za razširitev ciljnega občinstva in boljše upravljanje korporativnega komuniciranja. Preprosto povedano, nehajte izgubljati čas z neučinkovitim branjem ali nasveti in zdaj pridobite dolgoletne izkušnje z branjem, ki vam daje vse informacije, ki jih potrebujete za doseganje svojih ciljev.

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Formato EPUB ● ISBN 9791220884204 ● Tamanho do arquivo 1.1 MB ● Editora Stefano Calicchio ● Publicado 2021 ● Carregável 24 meses ● Moeda EUR ● ID 8267001 ● Proteção contra cópia sem

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