Stefano Calicchio 
The marketing evangelist handbook 
How to promote your products, ideas or company using the principles of the marketing evangelist

What is the marketing evangelist and how does it work? What are the operating principles of the discipline? How does it work to create a world in which people are happy to participate?

The marketing evangelist is a true paradigm shift discipline. It doesn’t just change the performance of your sales reports, it aims at much broader and deeper goals. When applied correctly, it can literally change the world.

Inside this guide you will find the basics. If you are in business, you will discover how to generate unstoppable attention to your business. If you are in the arts, you will build a fan base for your art form, music or writing. If you are in the social field, you will spontaneously get activists to fight for your cause. If you don’t fit into any of the above categories, read this book to find out how people and companies try to deeply influence your opinions and beliefs about the world.

The customer evangelist is a marketing technique with great potential, but to understand it, you need to study its principles and workings. This introductory handbook aims to open the door to knowledge about this complex subject.