From a leading expert on nonprofit marketing, the only marketing
handbook a nonprofit manager will ever need-now fully revised and
updated
In Successful Marketing Strategies for Nonprofit
Organizations, Second Edition, nonprofit marketing guru Barry
J. Mc Leish shares everything he’s learned during more than two
decades managing and consulting nonprofits of every shape and size.
Skipping all the arcane theory and the business school jargon, he
gives you clear, step-by-step advice and guidance and all the tools
you need to develop and implement a sophisticated marketing program
tailored to your organization’s needs and goals.
* New sections on the new media available to nonprofit
marketers
* Techniques for analyzing your market and developing a
comprehensive marketing plan
* Marketing strategies that will support fund-raising, promote
new services, and enhance your organization’s reputation and
visibility
* Methods for developing a marketing program that reaches both
the consumers of your service and the donors who support your
organization
Do you need to breathe new life into your existing marketing
department? Successful Marketing Strategies for Nonprofit
Organizations, Second Edition gives you the tools, the
know-how, and the confidence you need to succeed.
handbook a nonprofit manager will ever need-now fully revised and
updated
In Successful Marketing Strategies for Nonprofit
Organizations, Second Edition, nonprofit marketing guru Barry
J. Mc Leish shares everything he’s learned during more than two
decades managing and consulting nonprofits of every shape and size.
Skipping all the arcane theory and the business school jargon, he
gives you clear, step-by-step advice and guidance and all the tools
you need to develop and implement a sophisticated marketing program
tailored to your organization’s needs and goals.
* New sections on the new media available to nonprofit
marketers
* Techniques for analyzing your market and developing a
comprehensive marketing plan
* Marketing strategies that will support fund-raising, promote
new services, and enhance your organization’s reputation and
visibility
* Methods for developing a marketing program that reaches both
the consumers of your service and the donors who support your
organization
Do you need to breathe new life into your existing marketing
department? Successful Marketing Strategies for Nonprofit
Organizations, Second Edition gives you the tools, the
know-how, and the confidence you need to succeed.
€31.99
Despre autor
BARRY Mc LEISH is International Vice President at Mc Conkey-Johnston International, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining Mc Conkey-Johnston, Mc Leish was the director of development for a $22 million nonprofit organization and served as project director for the organization’s $30 million capital campaign. He is a frequent and popular seminar leader, having spoken at numerous conventions in the United States and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the National Association of Manufacturers. He is the author of Yours, Mine, and Ours: Creating a Compelling Donor Experience (Wiley).
Limba Engleză ● Format EPUB ● Pagini 288 ● ISBN 9780470925539 ● Mărime fișier 1.4 MB ● Editura John Wiley & Sons ● Publicat 2010 ● Ediție 2 ● Descărcabil 24 luni ● Valută EUR ● ID 2326230 ● Protecție împotriva copiilor Adobe DRM
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