Catherine Hakim 
The New Rules 
Internet Dating, Playfairs and Erotic Power

‘A masterwork.’
THE INDEPENDENT


‘Too juicy to ignore.’
THE TIMES


‘The grown-up way to love.’
SUNDAY TIMES


‘The recipe for happiness?’
TELEGRAPH


‘How we manage love and relationships.’
OBSERVER


‘Can having an affair save your marriage?’
Bel Mooney, DAILY MAIL


Is the internet changing the relationship between the sexes? While eighty per cent of those interviewed in polls say that affairs are wrong, for example, the percentage who admit to having had an affair has doubled every ten years to 2010. Looking at the latest data, social scientist Catherine Hakim traces new faultlines between men and women and how they are shifting in our increasingly sexualized culture in this landmark study of modern love and marriage. Includes a new chapter, Economies of Desire.