If Owen Chase can’t find a way to turn his company around in the
next nine days, he’ll be forced to shut it down and lay off all of
his employees. He has incurred substantial debt and his marriage is
on shaky ground.
Through pure happenstance, Owen finds himself pondering this
problem while advancing steadily as a contestant at the World
Series of Poker. His Las Vegas path quickly introduces him to
Samantha, a beautiful and mysterious mentor with a revolutionary
approach to entrepreneurship. Sam is a fountain of knowledge that
may save his company, but her sexual advances might prove too much
for Owen’s struggling marriage.
All In Startup is more than just a novel about eschewing
temptation and fighting to save a company. It is a lifeline for
entrepreneurs who are thinking about launching a new idea or for
those who have already started but can’t seem to generate the
traction they were expecting.
Entrepreneurs who achieve success in the new economy do so using a
new ‘scientific method’ of innovation. All In Startup
demonstrates why four counterintuitive principles separate
successful entrepreneurs from the wanna-preneurs who bounce from
idea to idea, unable to generate real revenue.
You will likely get only one opportunity in your life to go ‘all
in’ in on an idea: to quit your job, talk your spouse into letting
you drain the savings account, and follow your dream. All In
Startup will prepare you for that ‘all in’ moment and make
sure that you push your chips into the middle only when the odds
are in your favor. This book holds the keys to significantly
de-risking your idea so that your success appears almost
lucky.
Join Owen and Sam for this one-of-a-kind journey that will set you
on the right path for when it’s your turn to put everything on the
line.
next nine days, he’ll be forced to shut it down and lay off all of
his employees. He has incurred substantial debt and his marriage is
on shaky ground.
Through pure happenstance, Owen finds himself pondering this
problem while advancing steadily as a contestant at the World
Series of Poker. His Las Vegas path quickly introduces him to
Samantha, a beautiful and mysterious mentor with a revolutionary
approach to entrepreneurship. Sam is a fountain of knowledge that
may save his company, but her sexual advances might prove too much
for Owen’s struggling marriage.
All In Startup is more than just a novel about eschewing
temptation and fighting to save a company. It is a lifeline for
entrepreneurs who are thinking about launching a new idea or for
those who have already started but can’t seem to generate the
traction they were expecting.
Entrepreneurs who achieve success in the new economy do so using a
new ‘scientific method’ of innovation. All In Startup
demonstrates why four counterintuitive principles separate
successful entrepreneurs from the wanna-preneurs who bounce from
idea to idea, unable to generate real revenue.
You will likely get only one opportunity in your life to go ‘all
in’ in on an idea: to quit your job, talk your spouse into letting
you drain the savings account, and follow your dream. All In
Startup will prepare you for that ‘all in’ moment and make
sure that you push your chips into the middle only when the odds
are in your favor. This book holds the keys to significantly
de-risking your idea so that your success appears almost
lucky.
Join Owen and Sam for this one-of-a-kind journey that will set you
on the right path for when it’s your turn to put everything on the
line.
Cuprins
Foreword (Steve Blank)All In Startup (note: final matter title to come) (Thom Ruhe, VP of Entrepreneurship for the Kauffman Foundation)
Acknowledgments
Introduction
Chapter 1: First Appearances Can be Deceiving
Chapter 2: You’re Not Fooling Anyone
Chapter 3: You Can’t Sell Anything by Doing All of the Talking
Chapter 4: It’s How Well You Lose, Not How Well You Win That Determines Whether You Get to Keep Playing
Chapter 5: The Real Pros Don’t Play Every Hand
Chapter 6: Vanity Metrics Can Hide the Real Numbers That Matter to Your Business
Chapter 7: You Won’t Find a Mentor If You Don’t Ask
Chapter 8: Put Your Customers and Their Needs before Your Vision for a Solution
Chapter 9: Don’t Gamble. Use Small Bets to Find Opportunities
Chapter 10: Even Experts Need to Prepare for New Terrain
Chapter 11: People Don’t Buy Visionary Products, They Buy Solutions to Their Problems
Chapter 12: Only Customers Can Tell You If You’ve Found a Problem Worth Solving
Chapter 13: Hoping and Praying For Luck Is Not a Strategy
Chapter 14: It’s Never Too Late to Test Your Assumptions
Chapter 15: The Secret to Customer Interviews is Non-Leading, Open-ended Questions
Chapter 16: The Only Way to Get Good At Customer Interviews Is to Practice
Chapter 17: Finding Out Your Assumptions Were Wrong is Just As Valuable As Proving Them Right
Chapter 18: Don’t Pivot to a New Idea without Testing Your New Assumptions
Chapter 19: Save Your Chips for When You’ll Need the Least Amount of Luck to Win
Chapter 20: Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day
Chapter 21: Test Your Assumptions before Committing Any Resources to an Idea
Chapter 22: Luck Can Be Engineered if You Take Emotion Out of the Equation
Chapter 23: Every Successful Entrepreneur Has More Failures than Successes
Chapter 24: The Harder You Work, the Luckier You’ll Get
Chapter 25: Opportunities to Find Prospective Customers are Everywhere, You Just Have to Look
Chapter 26: The Best Feedback from Potential Customers Comes from Meticulous Interviews
Chapter 27: Recognize the Vanity Metrics to Avoid Big Losses
Chapter 28: Keep Interviewing Customers Until You Find a Migraine Problem Worth Solving
Chapter 29: People Can’t Help Themselves from Sharing When You Bring Up a Migraine Problem
Chapter 30: Stay Objective in Your Interviews Whether You Are Getting Good or Bad News
Chapter 31: Nothing Else Matters until You Can Prove That Customers Want Your Product
Chapter 32: Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go
Chapter 33: Luck Is Not a Good Strategy for Poker or Business, It’s The Outcome of a Good Strategy
Chapter 34: To Prove Demand, Find The Shortest Path to The Ultimate Customer Action
Chapter 35: Prepare for Bad Luck y Building Up Reserves
Chapter 36: Fear and Inaction Are the Two Greatest Threats to Your Business Idea
Chapter 37: Understand Your Tendencies On Tilt So That You Can Compensate For Them
Chapter 38: There Is No Mistaking It When You Uncover Migraine Problems Worth Solving
Chapter 39: Get Comfortable With Being Wrong
Chapter 40: Don’t Go All In Without Confirming Your Assumptions Through Smaller Bets
Chapter 41: Second Chances Are Rare, Make Sure You Get it Right the First Time Around
Chapter 42: Even When You Find a Migraine Problem, Crafting a Solution Requires Vigilance and Readjustment
Chapter 43: Don’t Commit All in Until You Prove That Customers Want Your Product and There’s a Business Model to Support it
Chapter 44: The Strength of Your Initial Idea, or Starting Hand, is Always Relative
About the Author
Despre autor
DIANA KANDER is a successful entrepreneur, having foundedand sold a number of ventures, and is a Senior Fellow at the Ewing
Marion Kauffman Foundation, the largest non-profit in the world
dedicated to entrepreneurship and education. A Georgetown-educated
attorney who left a successful practice to launch her first
company, Diana draws on her experience as a founder, investor, and
academic to design and implement curriculum in educational
institutions and the private sector. A sought-after public speaker,
consultant, and writer, Diana has advised startup founders and
Fortune 500 executives on her methodology for launching
customer-focused products and services and developing an
entrepreneurial mindset throughout an organization.
Limba Engleză ● Format PDF ● Pagini 304 ● ISBN 9781118857762 ● Mărime fișier 6.1 MB ● Editura John Wiley & Sons ● Publicat 2014 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 3182412 ● Protecție împotriva copiilor Adobe DRM
Necesită un cititor de ebook capabil de DRM