The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
€53.49
Cuprins
1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4.1. Tourist Activities 4.2. Walking Activities 4.3. Natural Heritage 4.4. History and Heritage 4.5. Gastronomy 5. ConclusionDespre autor
Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.
Limba Engleză ● Format PDF ● Pagini 227 ● ISBN 9781137397911 ● Mărime fișier 1.4 MB ● Editura Palgrave Macmillan UK ● Oraș London ● Țară GB ● Publicat 2014 ● Descărcabil 24 luni ● Valută EUR ● ID 3647754 ● Protecție împotriva copiilor DRM social
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