Alexander Cooper 
Summary of The Tipping Point 
by Malcolm Gladwell — How Little Things Can Make a Big Difference — A Comprehensive Summary

Summary of The Tipping Point - How Little Things  Can Make a Big Difference — A Comprehensive Summary

PART 1: ‘TIPPING’ AN IDEA

The first chapter of the book starts by explaining the author’s idea about how many companies function today. As we may or may not know, many companies are trying to sell as many of their products as possible. That is why they are trying to “tip” those products. Those companies want to spread “the word” about their products. And the want to spread it to as many people as possible, but this is not an easy task.

The reason for that is that for something to “tip” there needs to be the right conditions for that to happen. If the conditions are not favorable, tipping will never occur. Here the author compares tipping a message to the spreading of a virus. It is actually more or less the same. A virus will never be able to spread out of a controlled environment unless there is an opportunity for it. From all this Gladwell comes up with three of his “laws.” These laws describe the conditions necessary for “tipping” to occur, and without them, “a virus will always stay inside.” These laws are:

• The Law of the Few


• The Stickiness Factor


• The Power of Context

Without these three laws, information will never be able to spread out to the intended group of people.



To be continued…






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