Електронна книга > Обществознание > Генерал > Alexander Haas: Interpersonale Kommunikation und Medienwirkungen (PDF)

Alexander Haas
Interpersonale Kommunikation und Medienwirkungen
Beurteilung der Themenrelevanz im Zusammenspiel mit Gesprächen und Mediennutzung

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Обложка Alexander Haas: Interpersonale Kommunikation und Medienwirkungen (PDF)

Alexander Haas geht der Frage nach, welche Rolle der interpersonalen Kommunikation im Rahmen von Medienwirkungsprozessen zukommen kann. Die Aufbereitung des Forschungsstandes liefert Hinweise auf relevante intervenierende Merkmale, die das Zusammenspiel von interpersonaler und Massenkommunikation beeinflussen. Auf Basis einer repräsentativen Telefonbefragung wird die Rolle von Gesprächen und Mediennutzung unter Berücksichtigung einzelner Rahmenbedingungen analysiert. Als Zielvariable fungiert dabei die Beurteilung der gesellschaftlichen und persönlichen Relevanz politischer Themen.

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Содержание

Interpersonale Kommunikation und Medienwirkungen.- Interpersonale Kommunikation und Massenkommunikation.- Gespräche als Gegenstand der Medienwirkungsforschung.- Interaktion von Mediennutzung und Gesprächen.

Об авторе

Alexander Haas ist akademischer Rat am Institut für Kommunikationswissenschaft und Medienforschung an der LMU München.

язык немецкий ● Формат PDF ● страницы 251 ● ISBN 9783658002992 ● Размер файла 2.0 MB ● издатель Springer Fachmedien Wiesbaden GmbH ● город Wiesbaden ● Страна DE ● опубликованный 2013 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2831814 ● Защита от копирования Социальный DRM

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