Don Edward Beck & Christopher Cowan 
Spiral Dynamics 
Mastering Values, Leadership and Change

Spiral Dynamics introduces a new model for plotting the
enormous economic and commercial shifts that are making
contemporary business practice so complex and apparently
fragmented. Focusing on cutting-edge leadership, management
systems, processes, procedures, and techniques, the authors
synthesize changes such as:

* * Increasing cultural diversity.

* Powerful new social responsibility initiatives.

* The arrival of a truly global marketplace.

This is an inspiring book for managers, consultants,
strategists, and leaders planning for success in the business world
in the 21st century.

Содержание

Introduction.

Part I: Overview of Spiral Dynamics:.

1. Different Times Produce Different Minds.

2. The Nature of MEME systems.

3. The Mind of the Spiral.

Part II: The Dynamics of the Spiral’s MEME’s:.

4. Change and the Spiral.

5. The Dynamics of Leadership.

6. Spiral Wizardry.

7. Spiral Alignment: Streaming Visions into Reality.

8. Spiral Integration: Power and Precision in Organization
Design and Transformation.

Part III: The Spiral Wizard’s Field Manuel: .

9. Beige: Survival Sense. The Instinctive MEME.

10. Purple: Kin Spirits. The Clannish MEME.

11. Red: Power Gods. The Egocentric MEME.

12. Blue: Truth Force. The Purposeful MEME.

13. Orange: Strive Drive. The Strategic MEME.

14. Green: Human Bond. The Relativistic MEME.

15. Stepping Over to the Second Tier. Yellow: Flex Flow. The
Systematic MEME.

16. The Second Tier, A Second Step. Turquoise: Global View. The
Holistic MEME.

Part IV: Global Order and Chaos on the Dynamic
Spiral:.

17. Global Awakenings: ‘New World Order’ (and Chaos).

Resources for Spiral Wizards

Об авторе

Don Beck is Co-founder of The National Values Center,
Denton, Texas. He taught at the University of North Texas; played a
major role in the South African transformation; and applies and
enhances Gravesian/Spiral Dynamics concepts in corporate,
educational, and geopolitical initiatives worldwide. He is active
with Ken Wilber in the Integral movement.

Chris Cowan is Co-founder of The National Values Center
and is based in Santa Barbara, California. He is partner in NVC
Consulting which seek to continue and build on the legacy of Dr
Clare W. Graves through research, application, and
publications.