Harvard Business Review & Francesca Gino 
HBR’s 10 Must Reads on Creativity (with bonus article ‘How Pixar Fosters Collective Creativity’ By Ed Catmull) 

Does your organization support creativity—or squash it?

If you read nothing else on cultivating creativity at work, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you ignite the creative spark across your organization.

This book will inspire you to:

• Discover the elements of creativity and learn how to influence them


• Harness the creative potential of a diverse team


• Encourage curiosity and experimentation


• Avoid breakdowns in creative collaboration


• Overcome the fear that blocks your innate creativity


• Bring breakthrough ideas to life

This collection of articles includes ‘Reclaim Your Creative Confidence’ by Tom Kelley and David Kelley; ‘How to Kill Creativity’ by Teresa Amabile; ‘How Pixar Fosters Collective Creativity’ by Ed Catmull; ‘Putting Your Company’s Whole Brain to Work’ by Dorothy Leonard and Susaan Straus; ‘Find Innovation Where You Least Expect It’ by Tony Mc Caffrey and Jim Pearson; ‘The Business Case for Curiosity’ by Francesca Gino; ‘Bring Your Breakthrough Ideas to Life’ by Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade; ‘Collaborating with Creative Peers’ by Kimberly D. Elsbach, Brooke Brown-Saracino, and Francis J. Flynn; ‘Creativity Under the Gun’ by Teresa Amabile, Constance Noonan Hadley, and Steven J. Kramer; ‘Strategy Needs Creativity’ by Adam Brandenburger; and ‘How to Build a Culture of Originality’ by Adam Grant.

HBR’s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR’s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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