Konstantinos Andriotis & Anna Farmaki 
Tourism Planning and Development in the Middle East 

Given the historical and cultural richness of countries in the Middle East region, as well as the economic development many have exhibited in recent years, tourism planning and development gains much significance for both scholars and practitioners. Turbulence, conflicts and crises exhibited in the area add further dimensions that need to be incorporated in tourism strategies and planning, and be taken into consideration by experts at an institutional, corporate and educational level. Furthermore, in order to effectively deal with aspects of sustainability, visions and strategies in the region need to build upon good practices. As a result, a greater understanding is required of the factors influencing decision-making on tourism matters as well as on the impacts and implications of sustainable tourism development.

This book, written by an international team of experts, addresses the need to examine tourism development and planning in the Middle East from a sustainability perspective by embracing case studies and examples from the region. Through its collection of chapters, the book considers tourism planning and development from the economic, socio-cultural, environmental and regulatory perspectives of sustainability. Thus, the book advances understandings of the positive and negative impacts of tourism development as well as how turbulence, crisis, synergies and the top-down and bottom-up approaches to tourism development are connected to different problems and implications for local communities, the region and the relationship of the Middle East with the rest of the world.

An essential resource for tourism practitioners, decision-makers in private and public organisations, government bodies and consultants, not only from the Middle East, but for all those who want an encompassing view of global tourism.

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Stella Kladou is a Postdoc researcher at the Hellenic Mediterranean University in Crete, Greece. She has served as an Assistant Professor in the Tourism Administration Department at Bogaziçi University in Istanbul, Turkey and a Senior Lecturer at Sheffield Hallam University in the UK. Her Ph D in ‘Evaluating Cultural City Brands: The case of Athens, Istanbul and Rome’, was realized in cooperation with the Hellenic Open University in Greece, Istanbul Bilgi University in Turkey and the University of Rome La Sapienza in Italy, and partially funded by the Italian Ministry of Foreign Affairs and the Scientific and Technological Research Council of Turkey. She has published in prominent academic journals and books of international publishers, and presented at well-esteemed international conferences. She has participated and/or led several international and national projects as a researcher or consultant. She is an International Place Brand Specialist for the Place Brand Observer, and in the scientific and editorial board of international conferences and the Journal of Qualitative Research in Tourism respectively. Her research mainly pertains to place branding, cultural and wine tourism, and digital marketing.