Kostadin Ruychev 
Application of PEST and SWOT methods in internal and external environment analysis and strategic direction for organization development in the case of SPENGLER & FÜRST GMBH & CO KG 

Essay from the year 2018 in the subject Business economics — Business Management, Corporate Governance, grade: 5.50, , language: English, abstract: It has been stated that the field of strategic management is fragmented and lacks consistency and identity. This skepticism, however, lies in the paradoxical contradiction of the discipline. However, what caused this paradox? For some scholars on the impact that strategic management exercise on the organization, or on the way in which certain managers apply the principles in it. Relationship to this discipline, however, is extremely polarized and controversial. On the one hand, it is celebrated as a virtue of capitalism as an accelerator of the market economy and as a factor to enhance consumer welfare. On the other hand, it is being criticized for a number of flaws, which include: promoting and imposing erroneous strategies, manipulation, lack of ethics, and so on.
But whatever points of view to consider, I should say that without it organization as Spengler & Fürst cannot function; namely, without strategic management, the current position of the company would not be real.