Marieluise Bruch 
Planning an Incentive at Gleneagles Hotel 

Seminar paper from the year 2005 in the subject Tourism — Miscellaneous, grade: 69%=1, 7, Edinburgh Napier University, language: English, abstract: Basically, this report is about planning an incentive for 25 employees of a company situated in Edinburgh which wants to reward their employees for their good work and sales achievements.
The event will last one day and include a fine dining e xperience as well as an entertainment event afterwards. Furthermore, there is also an overnight stay included and because the incentive will take place at a weekend the company invites also the partners of the 25 employees which mean the maximum number of participants will not exceed 45 (plus the CEO and the manager of the sales department) because not each employee has a partner.
The event will take place in Perthshire, Central Scotland which is about an hour away from Edinburgh and easy to access. However, the company will hire a coach for the participants which is offered by the venue itself.
Massey (2000) states that “common sense is the most important quality for conference and incentive organisers” which should be considered by addressing the five W’s of event planning: Why the event is hold?
Therefore, there will be a closer look at several aspects such as the venue, the event programme, additional facilities, a cost analysis and the marketing of the event.
At the end of that paper there will be a justification of why the event planned is appropriate for the event selected.