Robert Kelsey 
Writing Well For Work and Pleasure 
The New Writer’s Guide to Producing Great Content

The New Writer’s Guide to Producing Great Content

Everyone has that fabled ‘book in them’ but not everyone has the talent to write it. Right? Wrong. Great writing is not a talent. It’s a craft. It can be taught and learnt — affording everyone the confidence to express themselves in words.

Writing Well for Work & Pleasure:

• teaches you how to start your writing project, and how to keep going,


• deconstructs elements of writing such as the body-copy, headlines, paragraphs, openings, endings and much more,


• creates a step-by-step process for generating content that’s ready for publication, including help with SEO,


• offers tips on style, eloquence and finding your voice,


• teaches you how to write for different audiences, including professionals, the public, students, customers and even your opponents,


• helps writers talk to editors, publishers and other industry insiders.

This book is for:

• professionals and academics wanting to write that book relaying their expertise,


• ambitious executives needing to write a white paper or report to accelerate their careers,


• managers being asked to write articles for publication or contribute to blogs,


• artisans and hobbyists with skills and enthusiasm to convey,


• idealists and polemicists wanting to inspire and agitate,


• historians with a story to tell.