Various 
Weird Tales, Volume 1, Number 1, March 1923 The Unique Magazine 

Excerpt: "Tales of horror-or "goose-flesh" stories-are commonly shunned by magazine editors. Few, if any, will consider such a story, no matter how interesting it may be. They believe that the public doesn’t want this sort of fiction. We, however, believe otherwise. We believe there are tens of thousands-perhaps hundreds of thousands-of intelligent readers who really enjoy "goose-flesh" stories. Hence — WEIRD TALES".