Alexander Cooper 
Summary of Good Strategy Bad Strategy 
by Richard Rumelt – The Difference and Why It Matters – A Comprehensive Summary

Summary of Good Strategy Bad Strategy




Overwhelming obstacles

• Core of strategy work: Discovering the critical factors in a situation and designing a way of coordination and focusing actions to deal with those factors.


• Good strategy honestly acknowledges the challenges being faces and provides an approach to overcoming them.


• Strategy selects the path, identifying how, why, and where determination and leadership are to be applied.


• Strategy must include concrete actions (“Implementation”).


• Goal setting = strategy.

We have to make people look at themselves to evaluate themselves somewhat and have confidence in the reality that they are different from rest of the world. One should find that everyone is not the same and recognize them as they are. Previously, you were a different person than you are today. One should understand that the way they see the entire world depends on their disposition, their level of assumption and their personality, so it can be changed and contrasted from individual to individual. 




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