Carol L. Schroeder 
Specialty Shop Retailing 
How to Run Your Own Store (Revision)

This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how e-commerce affects small business owners).

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CAROL L. SCHROEDER is the co-owner of Orange Tree Imports, a $1.3
million gift and kitchenware store in Madison, Wisconsin. She has
almost three decades of experience in specialty shop retailing,
beginning with the Scandinavian furniture store she and her husband
Dean transformed into a unique shop featuring gourmet products,
toys, seasonal décor, foods, jewelry, stationery, soaps, and
more. Orange Tree Imports was chosen as one of five Millennium
Retailers in the United States by Gifts and Decorative Accessories
magazine and was voted ‘Best in Business’ by In Business magazine.