Dave Anderson 
TKO Sales! 
Ten Knockout Strategies for Selling More of Anything

Practical business guides that pull no punches

Dave Anderson’s TKO series presents no-nonsense,
down-in-the-trenches management strategies that work in the real
world of business. Each of the three informative books in this
series offers easy-to-follow, step-by-step guidance on developing
the specific skills great managers need.

These quick and to-the-point guides feature detailed techniques
and effective strategies presented in user-friendly chapters that
are packed with checklists, examples, and practical resources. In
each book, readers will find real-world advice in a fast and
powerful format that includes:

* Words of Wisdom or ‘Right Hook Rules’-bite-sized memorable
quotes

* Case Studies or ‘Opening Bell’ Stories-real-life business
lessons

* Effective Strategies or ‘Left Hook Laws’-all-meat, no-fat
business strategies

* Incisive or ‘Standard Eight Count’ Questions-insightful
inquiries that prompt the reader to action

* Quick or ‘Knockout’ Summaries-bullet points that sum-up each
chapter and offer easy reference

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Introduction.

Round One. Make the first sale to yourself.

Round Two. Sell yourself before you sell your product.

Round Three. Have heart surgery every day.

Round Four. Sell with your ears.

Round Five. Remember that less is more because more is a
bore.

Round Six. Ask and ye shall receive…and if you don’t, ask
again!

Round Seven. Stop objections in their tracks.

Round Eight. Make your list and check it twice.

Round Nine. Decide what, where, when, how and now!

Round Ten. Knockout summary and follow through.

Acknowledgments.

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Dave Anderson has led some of the nation’s most successful car dealerships and is President of Dave Anderson’s Learn to Lead and Learn To Lead.com, a Web site that provides free training resources to thousands of people in more than forty countries. He is also the author of If You Don’t Make Waves, You’ll Drown; Up Your Business!; and How to Deal with Difficult Customers, all from Wiley.