David McAree & John McLaughlin 
CCEA AS Unit 1 Business Studies Student Guide 1: Introduction to Business 

Reinforce your understanding of CCEA AS Unit 1: Introduction to Business and improve your exam technique for the CCEA Business AS Unit 1 assessment.Packed full of clear topic summaries, knowledge check questions and sample exam-style questions and answers with commentaries, this guide will help you aim for and achieve the highest grades. This Student Guide will help you to:- Identify key content for the exams with our concise coverage of topics- Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce your learning with bullet-list summaries at the end of each section- Test your knowledge with rapid-fire knowledge check questions and answers- Find out what examiners are looking for with our Questions & Answers section