Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice.
4 หนังสืออิเล็กทรอนิกส์โดย Fred Reichheld
Fred Reichheld: The Ultimate Question 2.0 (Revised and Expanded Edition)
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By …
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Harvard Business Review & Clayton M. Christensen: HBR’s 10 Must Reads on Strategic Marketing (with featured article ‘Marketing Myopia, ‘ by Theodore Levitt)
Stop pushing products—and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed t …
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Fred Reichheld & Darci Darnell: Winning on Purpose
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.
Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its con …
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Harvard Business Review & Adam M. Grant: HBR’s 10 Must Reads 2023
A year’s worth of management wisdom, all in one place.
We’ve reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cuttin …
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