George Hughes, Jr. 
Pfarma Pfables 
Anticipating Business and Career Changes from Animal Points-Of-View

It is crucial for a Chief Executive Officer or Business Manager to anticipate and to prepare for key changes in the business milieu and in one’s career. Pfarma Pfables is told from animal points-of-view and provides humorous and remarkable ways of learning how to handle changes using ‘Pfables.’ Pfarma Pfables is seen through the eyes of the CEO of Big Pfarma, Chief Executive Warthog. Each Pfable has a moral of how to scan the business environment in order to handle organizational changes.



Pfarma Pfables opens with a typical Board of Directors Meeting where the CEO is in trouble because of sagging sales of Big Pfarma’s core product, Milk and Honey. The Chief Executive Warthog calls together his Inner Circle for sage advice from the Wise Owl Consultants: this leads Big Pfarma to acquire Little Pfarma, to diversify their Milk and Honey product line with a new line of ‘Potions and Lotions, ‘ and to raise venture capital from the Squandering Squirrels. The final Pfables describe the trials and tribulations of the Chief Executive Warthog with respect to projects, preparation for regulatory approval of the new product line from the ‘authorities, ‘ gifting to professionals – the St. Barnyard Dogs, problems of ‘downsizing and dumbsizing, ‘ and retirement.

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George S. Hughes, Jr, MD, FACP is a medical researcher with over thirty years of experience in the development of pharmaceuticals and medical devices. He has worked with both large pharmaceutical and small biotech firms during his career. His experience provides insight into the inner workings of the pharmaceutical business.