Jane Applegate 
201 Great Ideas for Your Small Business 

Completely revised and updated edition of this very popular and
successful small business book

The first edition of 201 Great Ideas for Your Small
Business was hailed by management guru and author Tom Peters as
‘Brilliantly researched. Brilliantly written. A gem of priceless
value on almost every page. Read. Inhale. Absorb. Great Stuff!’

In this completely updated third edition of 201 Great Ideas for
Your Small Business, renowned small-business expert and consultant
Jane Applegate shares new, powerful, creative, simple, and proven
approaches for building a better small business.

* Details how business owners can use online marketing and social
networking more effectively

* Offers timely strategies for thriving in challenging economic
times

* Includes scores of real-life success stories and all-new
interviews with small-business owners, experts, and VIP’s including
Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg

It may be small, but your business is a big deal to you, your
customers, and employees. 201 Great Ideas provides lively,
practical strategies to help you manage, grow, and promote your
business.

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JANE APPLEGATE is one of the nation’s most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events.