Jo Whitehead 
What You Need to Know about Strategy 

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.

What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:

* That getting the right answers depends on asking the right questions

* Why priorities matter

* How to map out your internal and external situation

* How to deal with uncertainty

* How to make tough choices

* What your brain does while you’re doing strategy

By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

สารบัญ

Introduction 1

1 What Is Strategy? 3

2 From the Outside 37

3 From the Inside 71

4 Evolution 113

5 Issues and Options 145

6 The Priorities 183

7 Process 209

8 Engagement 245

On Your Way 277

Acknowledgements 281

Index 283

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Jo Whitehead is Director of the Ashridge Strategic Management Centre, where he has taught and researched since 2005. He is also a Fellow of the Centre for Management Development at London Business School. Prior to that he spent two decades working at Boston Consulting Group, rising to the level of Vice President. He holds an MBA from Harvard Business School, and a Ph D from London Business School. He is a co-author of the acclaimed book Think Again: Why Good Leaders Make Bad Decisions and How to Keep It from Happening to You (Harvard Business School Press, 2009).