This entertaining book seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with ‘9’ (as in $2.99 or $179). Along the way, the author explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of various modes of travel, killed more Americans since 9/11 than they killed that fateful day. He also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have starved millions of people around the world and given rise to the deforestation of rainforests in Malaysia and Indonesia.
€39.58
สารบัญ
Price and the “Law of Unintended Consequences”.- Pricing Lemons, Views, and University Housing.- Why Sales.- Why Popcorn Costs So Much at the Movies.- Why So Many Coupons.- Why Some Goods Are Free.- Free Printers and Pricey Ink Cartridges.- Why Movie Ticket Prices Are All the Same.- Why So Many Prices End with “9”.- The Economics of Manufacturers’ Rebates.- The Psychology and Evolutionary Biology of Manufacturers’ Rebates.- The Question of Queues.- Why Men Earn More on Average than Women—And Always Will.เกี่ยวกับผู้แต่ง
Richard Mc Kenzie is the Walter B. Gerken Professor of Enterprise and Society in the Paul Merage School of Business at the University of California, Irvine. He has written a number of books on economic policy, most notably the Microsoft antitrust case in the United States. His latest book, In Defense of Monopoly: How Market Power Fosters Creative Production (University of Michigan Press, 2008) challenges the theoretical foundations of antitrust law and enforcement. His commentaries have appeared in national and major regional newspapers in the United States, and he produced an award-winning documentary film, Homecoming: The Forgotten World of America’s Orphanages, that has aired across the country on public television. Richard Mc Kenzie is a frequent columnist for Wall Street Journal.
ภาษา อังกฤษ ● รูป PDF ● หน้า 326 ● ISBN 9780387770017 ● ขนาดไฟล์ 2.7 MB ● สำนักพิมพ์ Springer New York ● เมือง NY ● ประเทศ US ● การตีพิมพ์ 2008 ● ที่สามารถดาวน์โหลดได้ 24 เดือน ● เงินตรา EUR ● ID 2146108 ● ป้องกันการคัดลอก โซเชียล DRM
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