Stefano Calicchio 
Landing pages: what they are and how they work 
The handbook that explains all the basics of landing page marketing, from creation to optimisation

What are landing pages and how do they work? Why they are so important in today’s web marketing ecosystem. In this guide we will provide all the basic information about creating and optimising landing pages. In particular, we will study the principle of operation at the base of this web marketing tool. But it will also deepen the writing of texts and the best strategies to increase the operational effectiveness of these tools.

In summary, this is the first manual aimed at users who have no knowledge of the subject and who wish to understand in a simple and effective way how sales pages work on the web.