Thomas Kramer 
eBusiness: Strategies, Frameworks, Business Models, Networking, Security, ePayment, eProcurement, SCM, ERP, CRM, Case Study: Channel Conflicts 

Script from the year 2000 in the subject Computer Science – Commercial Information Technology, grade: 1, 0 (A), European Business School – International University Schloß Reichartshausen Oestrich-Winkel (Information Systems), language: English, abstract: Theme 1: Strategy and Applications

1. There are 2 approaches to apply e-business:
• Portfolio oriented methods:
–> IT follows strategy (reactive)
– Directed towards aligning the IS function with the company’s strategy
– IS function as a business expense
– Top-Down Approach
• Impact oriented methods:
–> IT (partly) determines strategy (interdependent)
– IT integral part of the strategy formulation process (dynamic alignment)
– IS function as a business investment
– Bottom-Up Approach
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