Valerie Khoo 
Power Stories 
The 8 Stories You Must Tell to Build an Epic Business

Learn to tell stories that have the power to inspire, motivate,
and sell

Storytelling in business is a skill that’s rarely
taught–and often forgotten. But it gives those who get it
right the power to inspire and engage people more than any pie
chart or spreadsheet ever will. Stories foster a deeply human
connection, and Power Stories: The 8 Stories You Must Tell to
Build an Epic Business gives readers the skills they need to
master this lost art to make sales and seal deals. Whether it’s in
person or online, storytelling is an influential and persuasive
tool. This book reveals how to discover the stories sitting under
your nose and harness them for your business.

From power stories readers need to know to how to turn prospects
into customers, and customers into raving fans, the book covers
exactly how and when to employ the power of storytelling, and is
packed with proven strategies and real-life examples that bring the
key concepts to life.

* Explains why storytelling is the ultimate tool for business
success, revealing the 8 stories that any professional needs to be
able to tell

* Includes proven strategies, tools, and techniques for mastering
the lost art of storytelling in the business world, including the
use of online tools and platforms

* Features real-life examples of businesses and entrepreneurs
from around the world who have used storytelling to grow and
thrive

Written by Valerie Khoo, a respected small business commentator
and successful entrepreneur, Power Stories gives
professionals everywhere the tools they need to craft and tell
great stories to create a competitive advantage.

สารบัญ

About the author ix

Introduction xi

1 It’s all about connection 1

2 The entrepreneur’s journey 15

3 Your passion story 27

4 Your business story 43

5 Your customer story 65

6 Your pitch story 81

7 Your product story 91

8 Your leader’s story 105

9 Your media story 117

10 From storytelling to story sharing 135

11 What’s your story? 153

Conclusion: So what’s next? 165

Acknowledgements 167

เกี่ยวกับผู้แต่ง

Valerie Khoo is a journalist, keynote speaker and one of
Australia’s most popular commentators on small business. Combining
her passion for both business and storytelling, Valerie founded the
Sydney Writers’ Centre, which is known for its world-class training
for corporations and individuals. She is also an investor and a
mentor to start-ups.