Emily (Nottingham Trent University, UK) Burton & Joanne (AB Vista Headquarters, UK) Gatcliffe 
Sustainable Poultry Production in Europe 

Based on the proceedings of a recent symposium, this book aims to explore and ultimately define sustainability in the context of poultry production in Europe to create a durable industry for future generations. Four major themes are addressed in the book: resources – securing material supplies and maintaining a skilled workforce; market – strengthening positive links to end users; risk management – identifying and containing threats from disease and economic fluctuations; and environmental factors – maximizing contributions to waste management and food production while minimizing global resource usage. Global leaders in science and industry discuss the resilience and evolutionary factors needed to create a durable industry capable of thriving from tomorrow to 2050. The chapters collectively examine the role of cutting edge technologies and other new approaches relating to the three pillars of sustainability: Environmental, Social and Economic. The diverse backgrounds of contributors enables this book to provide a broad perspective on a sustainable way forward for the poultry sector.