Robert W. Bly 
How to Write and Sell Simple Information for Fun and Profit 
Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content

The definitive guide to making real money as a writer—revised and updated for the online media market of the 2020s.

Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In
How to Write and Sell Simple Information for Fun and Profit , copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income.

Bob Bly spells out how you can find your writing niche; develop ideas for profitable how-to books, e-books, articles, video, audio content and more; research, write and publish effective, practical, how-to instructional materials; repackage content in a dizzying variety of proven-to-sell products; promote and market your work; and earn $100, 000 a year or more.

This revised and updated second edition of How to Write and Sell Simple Information for Fun and Profit adapts Bly’s tried-and-true formulas for writing success to the modern online content market, including best practices for monetizing podcasts, You Tube channels, webinars, Facebook groups, social media, software, and more.

You don’t have to be the world’s greatest writer. You don’t have to be the leading guru in your field. But if you have a curious mind and love learning new things, you can be a six-figure success as a how-to writer—and How to Write and Sell Simple Information for Fun and Profit will show you how!

İçerik tablosu

• Introduction


• Chapter 1: Welcome to the World of How-To Writing


• Chapter 2: Choosing Your How-To Writing Niche


• Chapter 3: Research and Knowledge Acquisition


• Chapter 4: Build-Out Your Product Line


• Chapter 5: Becoming a Master How-To Writer


• Chapter 6: Getting Started with Magazine Articles


• Chapter 7: Your First Nonfiction Book


• Chapter 8: Make an Online Fortune Selling E-Books


• Chapter 9: Special Reports, Booklets, Forms, Kits, and Other Short-Form Formats


• Chapter 10: Newsletters and E-Zines


• Chapter 11: Recurring Revenues with Membership Sites and Private Facebook Groups


• Chapter 12: Speeches, Presentations, Training, and Workshops


• Chapter 13: Colleges, Adult Education, and Public Seminars


• Chapter 14: Tele-Seminars, Webinars, Podcasts, Radio, and TV


• Chapter 15: Training, Coaching, and Consulting


• Chapter 16: Audio and Video


• Chapter 17: Make Money Selling Software


• Chapter 18: Online Courses


• Chapter 19: Managing your How-To Information Empire


• Appendix A: Further Reading


• Appendix B: Model Documents and Forms


• Appendix C: Sources and Resources


• About the Author


• Index

Yazar hakkında

Called ‘America’s top copywriter, ‘ Robert W. Bly is a self-made multimillionaire from his successful freelance writing career. Bly is the author of over 85 classic books on marketing and copywriting, including Careers for Writers, The Copywriter’s Handbook, and The Elements of Business Writing. He has published more than 100 articles and is an expert on direct marketing. Bly lives in Montville, NJ.