Scott D. Anthony & Mark W. Johnson 
The Innovator’s Guide to Growth 
Putting Disruptive Innovation to Work

More than a decade ago, Clayton Christensen’s breakthrough book The Innovator’s Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen’s research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator’s Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption’s transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process — so your company can reliably create blockbuster businesses
Create structures, systems, and metrics — so the disruptive innovations that will power your firm’s future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation — so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption — instead of being eclipsed by it.

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Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a senior partner at Innosight and an assistant professor of civil engineering at Purdue University. Elizabeth J. Altman is vice president of strategy and business development in Motorola’s Mobile Devices business.