William Walker Atkinson 
The Secret of Success 

It is so easy to fill pages of paper with good advice – it is so much easier to say things than to do them – so much easier to formulate a code of precepts than to get out into the field of active endeavor and put into practice the same percepts. But there is besides the mere recital of a List of Good Qualities Leading to Success – a list with which every schoolboy and reader of the magazines is acquainted – a Something Else; and that Something Else, is a suggestion that the Seeker for Success has a Something Within himself which if expressed into activity and action will prove of great value to him – a veritable Secret of Success, instead of a code of rules. And, so we propose to devote this little book to unfolding our idea of what this Something Within is, and what it will do for one who will unfold it and thus express it into action.