Ding Jianxin 
Cultural Turn 
Genre Analysis and Discourse Analysis

The Cultural Turn – Genre Analysis and Discourse Analysis collected some key discourses by author Ding Jianxin in recent years on the cultural shift of discourse analysis.Topics covered include genre analysis, anti-linguistic research, marginal discourse analysis, discourse criticism and cultural criticism, grammar and thinking, as cultural grammar, grammatical recessive discourse, discourse and social cognition, and functionalist evolutionism.On the other hand, these studies also reflect the language / discourse shift in cultural studies.