DK 
Effective Public Relations 

Learn all you need to know about how to generate and manage publicity -from recognising public relations opportunities to creating andsustaining media coverage. Effective Public Relations not only showsyou how to identify and target your audience but also providespractical techniques for presenting information whether writing newsreleases or organising press conferences and product launches. Powertips help you to deal with real-life situations and handle all types ofmedia with confidence.