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Автор: Marian Garcia Martinez

Підтримка
John Kuada is Emeritus Professor of International Management at Aalborg University Business School, Denmark. He is author and/or editor of some 20 books on management and internationalization of firms. He has also written over 100 articles in refereed scholarly and professional journals on a wide range of international business issues including entrepreneurship, international marketing, intercultural management, leadership and strategy. He serves on the editorial review boards of a number of marketing/management journals focusing on business and management in Africa and Asia. He is the founding editor of the African Journal of Economic and Business Research and the African Journal of Economic and Management Studies.




3 Електронні книги від Marian Garcia Martinez

Marian Garcia Martinez: Open Innovation in the Food and Beverage Industry
Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths …
EPUB
Англійська
DRM
€205.87
Marian Garcia Martinez: Consumers and food: Understanding and shaping consumer behaviour
In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a con …
EPUB
Англійська
DRM
€194.99
Marian Garcia Martinez: Consumers and food: Understanding and shaping consumer behaviour
Provides a comprehensive overview of the contemporary issues which have influenced consumer behaviour, such as the impact of the COVID-19 pandemic, online marketing and purchasing, as well as the use …
PDF
Англійська
DRM
€167.05