Paul Frosh 
The Poetics of Digital Media 

Media are poetic forces. They produce and reveal worlds, representing them to our senses and connecting them to our lives. While the poetic powers of media are perceptual, symbolic, social and technical, they are also profoundly moral and existential. They matter for how we reflect upon and act in a shared, everyday world of finite human existence.

The Poetics of Digital Media explores the poetic work of media in digital culture. Developing an argument through close readings of overlooked or denigrated media objects – screenshots, tagging, selfies and more – the book reveals how media shape the taken-for-granted structures of our lives, and how they disclose our world through sudden moments of visibility and tangibility. Bringing us face to face with the conditions of our existence, it investigates how the ‘given’ world we inhabit is given through media.

This book is important reading for students and scholars of media theory, philosophy of media, visual culture and media aesthetics.

Зміст

Acknowledgements and Author’s Note on the Cover Image vi

Prologue: Monsters, Inc. as a Poetic Manifesto x

1 Introduction: Media Poetics 1

2 Composite: The Morality of Inattention in Pre-digital Media 34

3 Screenshot: The ‘Photographic’ Witnessing of Digital Worlds 62

4 Tag: Naming Bodies and Incarnating Selves in Social Media 93

5 Selfie: The Digital Image as Gesture and Performance 114

6 Interface: Remediated Witnessing and Embodied Response 138

7 Conclusion: To Infinity and Beyond 163

Notes 170

References 193

Index 215

Про автора

Paul Frosh is Professor of Communication at the Hebrew University of Jerusalem.