Richard Sharpley 
Travel and Tourism 

The SAGE Course Companion in
Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically.

Designed to complement existing textbooks for the course, the companion provides:

– Easy access to the key themes in Travel and Tourism and an overview of its business context

– Helpful summaries of the approach taken by the main textbooks on the course

– Guidance on the essential study skills required to pass the course

– Sample exam questions and answers, with common pitfalls to avoid

– A tutor′s-eye view of what course examiners are looking for

– A road map for the book to help readers quickly find the information they need

The SAGE Course Companion in Travel and Tourism is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and achieve success in their undergraduate course.

Зміст

PART ONE: INTRODUCING YOUR COMPANION

PART TWO: CORE AREAS OF THE CURRICULUM

Introducing Travel and Tourism

Global Tourism

The Demand for Travel and Tourism

Tourist Motivation

The Travel and Tourism Industry

Transport for Travel and Tourism

Air Transport

Accommodation

Attractions

Tour Operations

Travel and Tourism Retailing

Marketing in Travel and Tourism

Strategy in Travel and Tourism

Economics of Travel and Tourism

Tourism and Development

Planning Travel and Tourism

Tourism and the Environment

Tourism, Society and Culture

Visitor Management

Urban Tourism

Rural Tourism

Contemporary Issues in Travel and Tourism

PART THREE: STUDY AND REVISION SKILLS

How to Get the Most Out of Your Lectures – (in collaboration with David Mc Ilroy)

How to Make the Most of your Seminars

Essay-Writing Tips

Revision Hints and Tips

Exam Tips

Tips on Interpreting Essay and Exam Questions

PART FOUR: GLOSSARY