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Logo Design Workbook focuses on creating powerful logo designs and answers the question, ‘What makes a logo work?’
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client’s long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
€27.99
Про автора
Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (Cal Arts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter’s president. She served nationally as the president of the AIGA Chapter President’s Council.
Мова Англійська ● Формат PDF ● Сторінки 240 ● ISBN 9781616736347 ● Розмір файлу 25.7 MB ● Видавець Rockport Publishers ● Країна US ● Опубліковано 2006 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 5955831 ● Захист від копіювання Adobe DRM
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