Stefano Calicchio 
A simple approach to behavioural finance 
The introductory guide to the theoretical and operational principles of behavioural finance to improve investment results

What is behavioural finance and how does it work? How can it help investors achieve better performance? Why has it become so important in recent years?



Quickly learning the basics of behavioural finance and applying it to your own investments has never been easier. For the first time, a comprehensive and accessible guide shows you the theoretical and operational principles of the subject. Within this practical handbook you will discover all the information you need to truly understand how psychology and the study of human behaviour has embraced the world of economics and finance. The reader will learn step by step how to confront the new theories of behavioural economics without hesitation. You will discover through direct information and essential strategies that can broaden your view of financial markets, how they work and the applications for managing your investments.