Jack J. Phillips & Patricia Pulliam Phillips 
Beyond Learning Objectives 
Develop Measurable Objectives That Link to The Bottom Line

Today’s organizations demand a focus on higher-level objectives—objectives that clearly provide business impact and value and satisfy the expectations of a wide range of key stakeholders.



If you’re involved in implementing projects, programs, initiatives, or solutions in your organization, Beyond Learning Objectives can help you meet these new expectations. This book provides step-by-step processes for defining, measuring, and developing six types of objectives: input, reaction, learning, application, impact, and ROI. You’ll also learn to avoid common pitfalls in the development of objectives, such as unclear, incomplete, nonspecific, or even missing objectives. And you’ll learn how well crafted, results-driven objectives can satisfy the needs of all your stakeholders.



With this book in your hands, you can become a champion of well-defined objectives, providing direction, focus, and guidance. By spelling out expectations, creating commitment, and positioning your initiatives for success, you’ll help your organization align its programs with its results and leap forward into the state-of-the-art world of measurable performance.