Julian Birkinshaw & Stuart Crainer 
Leadership the Sven-Göran Eriksson Way 
How to Turn Your Team Into Winners

‘Leadership the Sven-Göran Eriksson Way examines the
leadership style of the Egnland football manager Sven-Göran
Eriksson. Our argument is that Eriksson’s aproach is important
because it brilliantly exemplifies a new leaderhip which defies
conventional and historical stereotypes of how leaders think and
behave. Eriksson is not a tub-thumping bellower of orders. He is no
dictator. Instead he is a modern leadership archetype, a leader we
can all learn from.’

–From Leadership the Sven-Göran Eriksson
Way

‘…offers a visible and successful example of this new model of
leader …’

–Media Week

‘…the authors examine the ‘mature’ form of leaderhip that
Eriksson exemplifies: the level-headed long-termism that learns
from failure, encourages responsibility and ‘keeps it
simple’…’

–The Business

‘I very much enjoyed it and in particularly the way it gelled good
business management principles with their application to football
as illustrated by many of the …decisions taken by our national
coach who…has brought confidence, assurance, team spirit and a
more worldwide awareness to our England team, giving everybody
optimism.’

–Gordon Taylor, Chief Executive of the Professional
Footballers Association

Table of Content

The Authors.

Acknowledgements.

Preface.

1. Enter Svennis.

2. Swedes 2 Turnips 1.

3. Leaders Do the Sven Thing.

4. Leaders are Different.

5. The Leader as Coach.

6. Keep Your Distance.

7. Motivate to Win.

8. There is an I in Team.

9. Keep it Simple.

10. Never Walk Alone.

11. Open Goals.

12. Face Up to Failure.

Index.

About the author

Julian Birkinshaw is Associate Professor of Strategic and
International Management at the London Business School and a Fellow
of the Advanced Institute of Management Research. His
research, teaching and consulting focuses on the strategic
management of large multinational corporations.

Management Today profiled Julian Birkinshaw as one of six
of the ‘Next Generation of Management Gurus’. He is the
author of seven books, including Entrepreneurship in the Global
Firm (2001) and Inventuring: Why Big Companies Must Think
Small (2003).

STUART CRAINER is co-founder of Suntop Media and the
author and co-author of a string of business bestsellers including
The Tom Peters Phenomenon, Generation Entrepreneur (with Des
Dearlove), The Ultimate Business Library and the
Financial Times Handbook of Management.