Adele Sweetwood is Senior Vice President of Global Marketing and Shared Services for SAS, the world’s largest independent analytics company. She has held a variety of sales, services, and marketing positions at SAS for twenty-six years and, most recently, led the transformation of the marketing organization to meet the challenges and opportunities of data and analytics in a globalized market. Find her on Linked In at linkedin.com/in/aksweetwood and on Twitter at @asweetwood.
1 Ebooks by Adele Sweetwood
Adele Sweetwood: The Analytical Marketer
How to lead the change
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that …
EPUB
English
DRM
€38.99
