Aiman Zeid 
Business Transformation 
A Roadmap for Maximizing Organizational Insights

Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS’s Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you’ll learn how to identify the starting point and develop a road map for execution.

* Reveals how to introduce and promote the use of analytics and insights across your organization

* Written by a lead developer at SAS global Business Intelligence Competency Center program and services

* Features global case studies and examples

Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.

About the author

AIMAN ZEID heads Organizational Transformation Services for SAS Institute’s Global Business Consulting unit. He has helped numerous organizations, on four continents, evaluate their organizational maturity and readiness to deploy business analytics. His focus on enterprise-wide approaches has made him a sought-after consultant for starting Business Analytics Centers of Excellence. He has 28 years of experience in information management, business consulting, and technical implementation of business analytics and performance management solutions.